A regular feature of networking meetings is presenting your one minute pitch, or elevator pitch. Everyone takes it in turns to introduce themselves around the table. This fills many with anxiety but it needn’t be that way if you have your pitch clear in your mind and you’ve practiced it.
Here are some essential tips to help you nail your one minute pitch.
Spend some time ahead of the meeting preparing your one minute pitch so that you are not floundering, ummhing, ahhing and repeating yourself on the day. This is your chance to get your message out there so make the most of those 60 seconds.
Write it down, play around with the words, practice at home, in the car on the way to the meeting so you really undertand your message. It also helps you with timing, so you know how much to say in one minute. Try not to go over that time, people will just switch off.
It’s perfectly acceptable to write out your pitch and read it out. No one will judge you.
2. Introduce Yourself
I’ve listened to one minute pitches and by the end of it still have no idea of the speaker’s name or the name of their company. This should be the first thing you say.
It doesn’t have to be anything more than “Hi, I’m Steve and I’m a sports massage therapist,“ or “Good morning, I’m Kristin and my company is Your Beautiful Yoga.”
3. Explain the problem you solve
Here’s where you identify people’s problems and offer a solution to those problems.
For example, “I help runners with knee problems stay free from injury whilst training for their races”.
People don’t set out to find a particular therapist, but they do want to find a solution to their health issue.
4. Show how your solve the problem
Next, explain how you solve their problems as succinctly as you can. You don’t need to go into great detail about what reflexology is or how the digestive tract works. I don’t want to know how a TV works, I just want to watch my favourite programmes and have some me-time after my daughter has gone to bed.
So, for example, you could say “I use massage techniques to increase flexibility in your muscles, reduce inflammation and soreness to get you back on your feet within two months”.
Use this opportunity to explain how you would like those in the room to help you.
There’s a saying in networking that you “sell through the room, not to the room”. This essentially means don’t just tell those in the room about your services, but get them to think about who they know. Twelve people in the room might not need reflexology for migraines, but those twelve people will, between them, have a huge network of family, friend and colleagues and quite possibly one of those will be a migraine sufferer.
So tell those in the meeting who you would like as a client such as “Who do you know who is suffering with migraines and would like to be headache-free?”. You can also use this time to ask for help with your business, maybe you want some support with getting your message out on social media or are looking for an organisation to contact regarding workplace therapies.
6. Finish with your name
You start with your name and I think you should finish with your name just to reinforce who you are to those around the table. People can and do switch off and may catch all or part of your one minute, so ensure at the very least they know who you are.
Do you have any good tips for a great elevator pitch? What’s the best one you’ve done or heard?
For more tips of networking, read 6 Tips to Get The Best Out of Networking