How to make your opt-in form GDPR compliant

How to make your opt-in form GDPR compliant

What wording do I need on my opt-in form to make it GPDR compliant? Back in May, GDPR sent us all in a tizzy. One of the biggest discussions on social media was wording for opt-in forms. I saw one comment that even suggested lead magnets and therefore list building...
How to use Twitter for Business

How to use Twitter for Business

A comment I often hear about Twitter is “I don’t know how to use it”.   Actually, how to use Twitter for business is really quite simple – use 280 characters per tweet to say what you want to say.  However, there are some tools and tips to help you get the most...
Why therapists should be on LinkedIn

Why therapists should be on LinkedIn

LinkedIn is usually not top of the list of social media platforms among health and wellbeing professionals. The main reason is that wellness professionals see Linkedin as Business to Business (B2B) yet see themselves as Business to Consumer.  If this has been your way...
Working with Celebrities

Working with Celebrities

You get a phone call or email from the management company of a celebrity. They would like to book an appointment with you to treat one of their celebrities.  Video or photos may then appear on the celeb’s TV show or in their weekly magazine article. You get all...
How to encrypt messages on Facebook Messenger

How to encrypt messages on Facebook Messenger

With GDPR at the forefront of business owners’ minds, it’s useful to know that Facebook offers end-to-end encryption in Messenger. This is particularly useful for health and wellness professionals who converse with clients or other third parties such as their VA or...
How to set work-life boundaries when you work from home

How to set work-life boundaries when you work from home

Working from home has many benefits, not least the saving in clinic room rent and time spent travelling to and from appointments. To have your own treatment space within your house, or perhaps a studio in the back garden, means you don’t have to share your energy with...
GDPR for Health and Wellness Professionals

GDPR for Health and Wellness Professionals

I’m sure you’re all aware of GDPR – if not, where have you been hiding?T he General Data Protection Regulations are coming into force on 25th May 2018.  These changes to the EU data protection laws will affect you and your clients.  It’s therefore very...
Building Your Website – DIY or Outsource?

Building Your Website – DIY or Outsource?

The majority of businesses have a website from which give visitors gain information about products or services, plus contact details. It’s a shop window and will give first-time visitors an initial impression about you and your company. You wouldn’t see a client or go...
How to Nail Your One Minute Pitch

How to Nail Your One Minute Pitch

A regular feature of networking meetings is presenting your one minute pitch, or elevator pitch.  Everyone takes it in turns to introduce themselves around the table. This fills many with anxiety but it needn’t be that way if you have your pitch clear in your mind and...
6 Tips to Get The Best Out of Networking

6 Tips to Get The Best Out of Networking

One of the best ways to gain new clients is through word of mouth and not by directly selling your services.  Get out there and talk to people about what you do.  A great place to do this is at networking meetings. These meetings come in different shapes and sizes:...
How to Give Extra Value to Your Clients

How to Give Extra Value to Your Clients

Giving extra value is a buzz phrase these days. People talk all the time about the value they get from something and the extra value they can give their clients and customers. Value isn’t about the price itself. When we talk about value we mean “The worth of something...
How to Set Your Treatment Prices

How to Set Your Treatment Prices

When I ask what practitioners are having trouble with at the moment, or the one thing they wish they knew more about when they started, the subject of prices usually comes up. When you first start out as a therapist, you probably worry about setting your prices too...
4 Tips for Goal Setting

4 Tips for Goal Setting

Have you ever sat down and really thought about the goals for your business?  Setting a goal or goals gives you something to aim for and will give you direction in your business.  Plus, once you’ve achieved that goal, you’ll know that your business is moving forward...
Why You Need to Plan Ahead

Why You Need to Plan Ahead

How’s 2018 looking for you?  It’s important to plan for the year ahead so you understand where you want to go with your business and how you will find and retain clients. Perhaps you’re wondering why everyone has gone planning-mad at the end of the year when...

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