Many health and wellness professionals do not consider using Linkedin as they see it as Business to Business. However, every user is also a consumer and all those consumers will, I’m sure, want good health.
Here are 5 ways you can use LinkedIn for your health and wellness business.
1. Your Profile Banner
Get rid of the standard blue background and use this space to showcase what you do. You could include a photo of your treatment room, or one of you working with a client.
There’s space here to include text so why not use the space to promote your latest lead magnet or offer. It’s so easy to create a LInkedin banner on Canva but if you need some help then contact me.
Sarah-Jane at Herts Holistic has certainly captured the warmth of her treatment room in her LinkedIn Banner.
2. Your Profile
Take time to complete your profile to give people as much information about what you do and your background. Perhaps the two most important sections are your Headline and the Summary section.
Your Headline is what people will first see about you so ensure it describes what you do and what solution your offer to people.
When a user clicks on your profile, they will see your Summary under your Headline. Here you can expand on your offering and perhaps include a link to your latest lead magnet or direct them to your booking page.
3. Your Feed
As with any social media platform, content is supreme. If you don’t post then you are pretty much invisible. There are numerous subjects to post about but remember that it’s not about selling.
What might people connected to you be interested in and what solution can you offer? Talk about what you are doing today, comment on a health article in the news, ask questions to get people interacting and commenting. When someone likes or comments on your post, it’s likely to show up in the feeds of other people connected to your connection.
4. Write an article
An article is a different to a post. It’s not just a short comment or update, rather think of it like a blog post.
To post a comment your click at the top of your feed in this box:
When you click on Write Article, you are taken to Linkedin Publishing where you can input your content. You can apply formatting to your article which you cannot do with a post. A post is typically around 400 words, although can be more or a little less.
An article you to show your expertise and knowledge on a subject in far greater detail than a post would allow. Also, when a user clicks on your profile, they will see links to all your articles whereas your post/update activity is far more transient.
A key action in your social media strategy is engagement. Get out there and improve your visibility so that your network knows who you are, what you do. Being visible helps keeps you in the forefront of their minds.
Remember that people buy from people so it’s all about building relationships. There are many ways to engage with your network.
Like and comment on other people’s updates and you’ll find that your profile views will increase and more connections made.
Share other people’s updates, include a comment about why you are sharing.
Join a LinkedIn Group and contribute to a discussion.
Congratulate someone on their job anniversary or if they have a new job – it might be someone with whom you haven’t engaged in quite a while so it’s a great opportunity to get a conversation flowing again.
If you feel you need to up your LinkedIn game, start with my tips above and let me know how you get on. Feel free to connect with me too.
Why Therapists should be on LinkedIn